In Japan, junior idols stand on legally ambiguous ground. Junior idols have been seen as controversial due to their age, marketing demographic, and involvement in gravure modeling. Unlike other child models, idols are commercialized through merchandise and endorsements by talent agencies, while maintaining an emotional connection with a passionate consumer fan base. Junior idols are primarily gravure idols who are marketed through photo books and image DVDs, but some are also trained in singing and acting. It is a sub-category of the idol culture in Japanese pop entertainment. Ī junior idol ( ジュニアアイドル, junia aidoru), also known as a chidol ( チャイドル, chaidoru, shortening of the words "child idol") or low teen idol ( ローティーンアイドル, rōtīn aidoru), is a type of entertainer who is 15 years of age and under, manufactured and marketed for image, attractiveness, and personality. Momoiro Clover Z is ranked as one of the most popular female idol groups according to 2013–2017 surveys. Momoiro Clover Z began as a junior idol group.
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